Structure precedes motivation.

I work with organizations ready to stop fighting human nature and start building systems that cooperate with it.

RADIX is not a productivity framework. It's a lens for seeing why motivation fails—and how to redesign the conditions where it flows.

Keynote

The Law of Redirected Motivation—a 45-60 minute presentation on why willpower fails and architecture succeeds.

Workshop

Half-day or full-day sessions applying RADIX principles to your team's specific structural challenges.

Executive Session

One-on-one or small group work for leaders navigating organizational transformation.

"Behavior is not the problem.
Structure is."

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Alexander J Perrin

Business philosopher. Author of RADIX. Two decades at the intersection of technology, behavioral strategy, and organizational design. He maps the underlying mechanics of motivation the way an engineer studies load-bearing structures.